Senior Digital & Social Media Specialist
Requisition ID: 398107
Position Number: 20087494
Posting End Date: March 11, 2026
City: Winnipeg
Employer: Shared Health
Site: Shared Health - 155 Carlton Ave
Department / Unit: SH-Comm Media Relations
Job Stream: Non-Clinical
Union: Non Union
Anticipated Start Date: ASAP
FTE: 1.00
Anticipated Shift: Days
Work Arrangement: In Person
Daily Hours Worked: 7.75
Annual Base Hours: 2015
Shared Health leads the planning and coordinates the integration of patient- centered clinical and preventive health services across Manitoba. The organization also delivers some province-wide health services and supports centralized administrative and business functions for Manitoba health organizations.
Position Overview
The Senior Digital & Social Media Specialist plays a strategic role in shaping and delivering a strong, trusted, and engaging digital presence for a healthcare organization. This role is responsible for leading social media strategy, managing complex digital campaigns, and ensuring content reflects the organization’s commitment to patient-centred care, equity, and public trust.
Working within the Shared Health communications team, the position will work closely with clinical leaders, and system partners, the Senior Specialist translates complex health information into clear, accessible, and meaningful digital content that resonates with diverse audiences — including patients, families, staff, partners, and the public.
Why This Role Matters
This role sits at the intersection of trust, transparency, and connection. The Senior Digital & Social Media Specialist helps ensure the organization shows up online in a way that is human, credible, and responsive—supporting better understanding, stronger relationships, and confidence in the healthcare system.
Key Responsibilities:
- Strategy & Leadership
- Lead the development, creation and execution of an integrated digital and social media strategy aligned with organizational priorities, values, and public health goals.
- Act as a senior advisor on digital trends, platform evolution, and best practices in healthcare communications.
- Provide mentorship and guidance to other members of the communications team in creating content that supports their work.
- Contribute to issues management, reputation management, and crisis communications from a digital lens.
- Content & Storytelling
- Oversee and create compelling, accessible, and inclusive content across social platforms (e.g., Instagram, X, Facebook, LinkedIn).
- Translate complex clinical, operational, and system-level information into clear, audience-appropriate digital messaging.
- Elevate patient, caregiver, and staff voices through thoughtful storytelling that reflects compassion, trust, and accountability.
- Ensure all content meets accessibility standards, health literacy best practices, and brand guidelines.
- Campaigns & Engagement
- Plan and execute digital campaigns supporting organizational initiatives, public health messaging, and system priorities.
- Monitor and actively manage online engagement, including responding to public inquiries and issues in a timely, professional manner.
- Collaborate with internal and external partners to amplify reach and impact.
- Analytics & Performance
- Lead digital performance measurement, using analytics to evaluate effectiveness and inform continuous improvement.
- Prepare insights and reports for senior leadership, translating data into clear recommendations.
- Optimize content and campaigns based on audience behavior, platform insights, and organizational goals.
- Governance & Risk Management
- Ensure compliance with privacy legislation, health information standards, and organizational policies.
- Support digital governance processes, including approvals, moderation standards, and platform management.
- Contribute to risk mitigation related to misinformation, sensitive topics, and public trust.
Experience
- 5–7 years of progressive experience in digital and social media communications, ideally within healthcare, public sector, or a highly regulated environment.
- Demonstrated experience leading digital strategy and managing complex, high-profile content.
Education (Degree/Diploma/Certificate)
- Degree in Communications, Digital Media, Marketing, Journalism, or a related field (or equivalent experience).
Certification/Licensure/Registration
Not applicable
Qualifications and Skills
- Strong understanding of health literacy, accessibility, and inclusive communications.
- Proven ability to manage sensitive issues with sound judgment, empathy, and professionalism.
- Strategic thinker with strong editorial judgment.
- Excellent writing, storytelling, and content-editing skills.
- Deep knowledge of social media platforms, analytics tools, and digital trends.
- Calm and confident in fast-paced or high-pressure environments.
- Strong collaborator with the ability to work across clinical, operational, and executive teams.
- Values-driven, with a clear commitment to public service and patient-centred care.
Physical Requirements
Not applicable
We have a unique ability to work together to make health care better. If you want to make a difference and contribute to supporting the health of your family, friends and neighbours, please apply today.
Interested candidates should select the "Apply" icon below to upload their cover letter, resume and copy of licenses/certification.
This position requires a current satisfactory Criminal Records Check (including Vulnerable Sector Search), Child Abuse Registry Check and Adult Abuse Registry Check as conditions of employment. The successful candidate will be responsible for any service charges incurred. A security check is considered current if it was obtained no more than six (6) months prior to the start of employment.
Please note that an employee is not permitted to hold two or more positions in Shared Health that combine to equal more than 1.0 FTE.
Shared Health values and supports employment equity and workplace diversity and encourages all qualified individuals to apply. We thank all applicants but only those selected for an interview will be contacted.
We welcome applications from people with disabilities. Accommodations are available upon request during the assessment and selection process.
Manitoba healthcare employers, in partnership with the Indigenous community, are committed to increasing the representation of Indigenous People within all levels of our workforce. Indigenous applicants are encouraged to apply and to voluntarily self-identify as being of Indigenous descent in their cover letter/application.
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