Communications Specialist - Communications, Public Affairs & Media Relations
Requisition ID: 400839
Position Number: 20087982
Posting End Date: 04/28/2026
City: Winnipeg
Employer: Winnipeg Regional Health Authority
Site: WRHA Corporate - 650 Main Street
Department / Unit: Communications - Corp
Job Stream: Non-Clinical
Union: EXEMPT-OT
Anticipated Start Date - End Date: 05/04/2026 - 09/04/2026
Reason for Term: Other Leave
FTE: 1.00
Anticipated Shift: Days
Work Arrangement: Hybrid
Daily Hours Worked: 7.75
Annual Base Hours: 2015
Grow your career in the Winnipeg Health Region! Our team provides a spectrum of health care services through an integrated network of sites, services and organizations. We’re united by a shared commitment to excellent and equitable health care.
Position Overview
Under the general direction of the Regional Lead, Communications, Public Affairs & Government Relations, the Communications Specialist will:
- Develop, coordinate, organize and edit content in a variety of print and new media formats to support the WRHA mission and strategic plan priorities.
- Contribute to the creation and execution of communications plans related to WRHA priorities.
- Build websites, blogs and social media pages, adding applications and new features that enhance our platforms, including mobility.
- Develop and maintain web pages.
- Monitor web traffic and analyze web metrics and aggregate for reporting purposes.
- Contribute to the creation and execute social media strategy and manage interaction across social media platforms.
- Share content via social media channels and mobile devices.
- Engage the online community across all platforms, including Twitter, Facebook and LinkedIn.
Experience
- Minimum of 4 years' experience in a communications position requiring communications planning, project management, web management on a regular basis.
- Minimum of 4 years' experience with graphic design, writing/publishing web content and developing and executing new media strategies.
- Must have experience with online communities and social networking (Twitter, Facebook, Forums, etc.).
- Experience working with analytics in the web and new media domain is required.
- Experience leading communication initiatives, acting with integrity and trust, working in a team environment, and communicating clearly in a fast-paced environment.
Education (Degree/Diploma/Certificate)
- A post-secondary degree in journalism, communications, public relations, marketing, or a related field required.
- Education/training related to communication, graphic design/social networking required.
- An acceptable combination of education and experience will be considered.
Certification/Licensure/Registration
- Membership in International Association of Business Communicators (IABC), Canadian Public Relations Society (CPRS) or Health Care Public Relations Association (HCPRA) would be an asset.
Qualifications and Skills
- Ability to communicate effectively both orally and in writing.
- Ability to think creatively, particularly as it pertains to identifying, developing and implementing online/digital communications opportunities and initiatives.
- Must be familiar with search engine optimization, usability and accessibility theory and practices.
- Demonstrated ability to work independently and collaboratively as part of a team.
- Strong interpersonal skills and a demonstrated ability to work effectively with staff at all levels within the organization.
- Demonstrated ability working with sensitive and confidential materials.
- Proven project management ability.
- Ability to coordinate multiple communication tasks in a fast-paced environment.
- Training in electronic office applications, including Microsoft Word, Excel, and PowerPoint. in the use of industry standard graphic design, video production, and online application tools essential.
- Experience with Canva, Mail Chimp, and project management software an asset.
- Advanced knowledge of Facebook, Twitter and other social media tools would also be an asset.
Physical Requirements
Not Applicable
This term position may end earlier as outlined in your employee handbook.
This position requires a current satisfactory Criminal Records Check (including Vulnerable Sector Search), Child Abuse Registry Check and Adult Abuse Registry Check as conditions of employment. The successful candidate will be responsible for any service charges incurred. A security check is considered current if it was obtained no more than six (6) months prior to the start of employment.
Please note that an employee is not permitted to hold two or more positions across the WRHA legal entity that combine to equal more than 1.0 EFT. The WRHA legal entity includes Churchill Health Centre, Deer Lodge Centre, Golden West Centennial Lodge, Grace Hospital, Middlechurch Home of Winnipeg, Pan Am Clinic, River Park Gardens, Victoria General Hospital, WRHA corporate programs, and WRHA community health services.
Interviewed candidates may be called upon to participate in a skills assessment.
Any application received after the closing time will not be included in the competition.
We welcome applications from people with disabilities. Accommodations are available upon request during the assessment and selection process.
Manitoba healthcare employers, in partnership with the Indigenous community, are committed to increasing the representation of Indigenous People within all levels of our workforce. Indigenous applicants are encouraged to apply and to voluntarily self-identify as being of Indigenous descent in their cover letter/application.
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